Photo courtesy of Roland
To Go Big, Think Small (Format)
Small-format inkjet is helping printers expand their
offerings. By Bob Hall
t's no secret that quick and small commercial printers are looking for new ways to expand their offerings
from just ink and toner on paper. Some of
the most common areas of expansion have been mailing and
fulfillment, wide-format,
and marketing services. However, another new opportunity for
expansion has been quietly making inroads—small-format inkjet.
I
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Photo courtesy of OKI Data
Until recently, with the exception of envelopes, inkjet technology was pretty much confined
to wide-format and transactional
OKI Data AmericasÕ
pro511 DW digital label
printer can produce
labels with variable data
and variable graphics.
QUICK PRINTING / September 2013
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