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put matched the quality of offset printed pages produced at Brown Printing, according to HP. "Some of the stocks they're coming out with for inkjet now are really, really impressive," notes Jeff Lovelace, business development director at O'Neil Data Systems in Los Angeles, which was one of two print service providers for the Hearst custom project. Welkey says HP has been working with Appleton Coated for two years. On the coated side, "water-based ink has adherence issues," he explains, "so a degree of porousness is needed on the surface so that colorants can grab hold." This is a growth opportunity for mills and paper merchants. As their engineers and chemists work to meet this challenge, "more paper companies are entering the coated inkjet space. Competition and choices are good for the industry," in terms of paper pricing and technology, he adds. 5-Diamond Media Although HP is qualifying third-party media for its products, there is "no formal paper testing and certification program [yet]," Welkey says. Competitor Kodak, however, has taken a more formal approach. "Kodak has developed a well thought out paper-rating method," notes industry consultant Henry Freedman, who edits the quarterly Technology Watch newsletter. "Over the years, the company's Dayton, OH, operation has tested over 4,000 different papers for suitability with Kodak's wide range of inkjet systems. In fact," Freedman continues, "Kodak conducted 1,500 tests in the year 2011 alone." One paper it tested was SWORD iJET 4.3 Gloss from Mitsubishi Paper Mills (MPM) Limited. It is a premium, FSC-certified, glossy media designed to run on high-speed, continuous-feed inkjet presses. In many applications, SWORD iJET Media does not require postpress lamination or liquid UV. Last October, Kodak awarded it with a 5 Diamond rating—the highest rating it gives—on its Paper Rating Program for Prosper presses. Launched in March 2012, the Paper Rating Program relies on the collection and analysis of quantifiable data to determine the performance characteristics of any substrate. Kodak said it developed the program to help printers and publishers make more informed decisions about the right combination of quality and price when evaluating substrates for each of their print jobs. Image quality is measured using a variety of factors; the substrate then is identified using a rating system that ranges from one diamond to five diamonds. The 5 Diamond rating is awarded to a media that equates to "offset quality." Hundreds of papers are being evaluated, and paper manufacturers continue to improve Spectrum Web Inkjet Papers for Pigment-Based Web Inkjet Presses For pigment-based ÒThe paper must be absorbent enough to wick the ink solvent away from the surface so that the inks do not smear.Ó —Henry Freedman, industry consultant Pixelle High Speed Inkjet Papers Glatfelter Pixelle high-speed inkjet papers ofer you the best web inkjet presses, the value in the market across a wide right uncoated paper range of demanding end-use applications. Why choose can be the diference Glatfelter as your high-speed inkjet paper supplier? between printing with • Custom shades, basis weights, and calipers line raggedness and • Surface treatment optimized for dye or pigment inks color-to-color bleed vs. achieving superior print quality at a • Acid-free for permanence lower total print cost. Georgia-Pacifc's pigment-based Spec- • Exceptional print quality trum Web Inkjet papers with ColorPRO Technology are perfect • Available in treated, coated one side (C1S), and for printing marketing collateral, publishing, transactional, coated two side (C2S) and direct mail applications, and perform well in conventional • Qualifed on all major OEM inkjet presses ofset and laser printing equipment. • Committed to sustainable forestry Guaranteed for printing on pigment-based web inkjet and laser presses as well as conventional ofset presses, including ofset presses using UV pigmented inks. MyPRINTResource.com/10984867 www.MyPRINTResource.com • First mill in US to receive ISO 14001 certifcation for environmental management • Made in the USA MyPRINTResource.com/10984854 AUGUST 2013 • INKJET'S AGE 21