Quick Printing

AUG 2013

Quick Printing is the only business resource serving the quick and small commercial printing niche in North America. Quick Printing is the authoritative source for business information, emerging technologies, shop profiles and management insight.

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Coated Paper Chase Heavier ink coverage and glossy, coated papers are keys to extending the inkjet application range into more commercial publication work. By MARK VRUNO I n addition to establishing paper rating systems, production inkjet press OEMs such as HP and Kodak are reaching out to myriad mills and paper distributors to give their customers more media choices to help them expand and succeed. "The more flexible the inkjet platform, the quicker its adoption [rate] will be into the market," says Steve Welkey, business manager for HP's inkjet web presses in the Americas. "And flexibility is directly tied to pa- MEDIA FOR PRODUCTION INKJET PRESSES Additional media suitable for color production inkjet presses can be found in our online Buyers' Guide on MyPRINTResource.com. To fnd out more about a specifc product listed, visit the link at the bottom of the product item. per range," he adds. To that end, further penetration of inkjet into truly commercial printing was expedited last year, as 2012 saw more coated, treated papers that are suitable for inkjet printing come into the market. Commercial printers use more than eight different substrates on a regular basis, points out industry consultant David Zwang. Higher print quality levels and a broader range of less-translucent media have enabled new inkjet applications, such as personalized advertising for magazines, customized catalogs, and fully personalized coupon booklets, including those that Symeta pro- TrueJet NewPage Corp. ofers a line of coated papers for high-speed production inkjet printing. TrueJet is designed to meet the growing need for high-speed, personalized print runs. It ofers solutions for full-color variable inkjet printing and an ofset-like glossy coating to meet market expectations. The coated gloss product has proven runnability and durability on some of the best-known, high-speed inkjet presses. It was developed for the Kodak Prosper Press and has also been recognized for use on HP presses without a bonding agent. It is heat set web ofset printable up to 1,000 fpm. Both the 7 pt. and 9 pt. products are guaranteed to meet USPS regulations. It provides an optical match to Sterling Ultra and Sterling Ultra Digital for ofset and digital print solutions. TrueJet also ofers suitable ink tacks for web ofset performance. NewPage mills utilize environmentally friendly elemental chlorine-free (ECF) papermaking for enhanced permanence. This product complies with Lacey Act requirements. MyPRINTResource.com/10984837 www.MyPRINTResource.com AUGUST 2013 • INKJET'S AGE 19

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