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added its second 24-page, eight-unit Goss Sunday 2000 press. The inkjet heads print on both sides of the web. "Our full web presses are decked out, top and bottom, with these heads—24 on a side," he noted. His firm also employs S heads on its Harris M110 mini webs, he adds, "and everything in between." (Japs-Olson runs a total of 16 web presses.) While Beddor freely discusses offset press iron, inkjet heads, and other hardware used for this type of customized print production, the CEO was more hesitant to reveal any "secret sauce" when it comes to how Japs-Olson manages the data side of the process. "Let's just say it's a combination of vendors' and homegrown solutions," he of- BIG DATA and inkjet production are a natural application pairing, making highly personalized TransPromo possible. fers, adding that program success is dependent on high-quality, end-user data. The hybrid, variable print technology is ideally suited for retail chains and franchise organizations, says Beddor, whose automotive parts customer has some 3,000 stores. Japs-Olson also prints six-page, folded mailers for the same client, which targets car dealers to subcontract various services, such as tune ups. "The volume on those is somewhere between 500,000 and 600,000 [weekly] with anywhere from 300 to 3,000 different versions," he explains. Data is broken out by Chevy dealers, for example, and the variable printing, again, can include information such as maps, store hours, and even special incentives for tires or brakes, including corresponding photos, of course. Japs-Olson's CMYK S20 heads from Kodak are twice as fast (2,000 fpm) with 600x300 dpi resolution, vastly increasing the possibilities for variable imaging, he adds. In more sophisticated applications, "Database marketing can be used to reveal what has not been done," Beddor says. "Perhaps the recipient's car is due for transmission service, for instance. There also may be a personalized redemption card, with a barcode, that they can peel off." There now is an even faster Kodak cousin: the 3,000 fpm Prosper S30 Imprinting System boasts one of the highest speeds in the industry for "hybrid" offset/digital "It's the computing power on the HP inkjet web presses that allows this number of pages to come off the press in the right order, fully variable, [and in] four-color." —Dale Williams, operations VP at print firm SCI Kodak PROSPER 5000XLi Press The Kodak PROSPER 5000XLi Press combines the feld-proven performance of the PROSPER Press Platform with new press management technology that constantly monitors and adjusts settings to ensure the highest quality output. At the core of the press is the Intelligent Print System (IPS), which is designed to process thousands of press inputs that measure imaging performance, detecting variations and making adjustments as needed on the fy. The IPS combines in-line video monitoring and advanced software controls to enable real-time adjustments that refne and optimize output color quality. The PROSPER 5000XLi Press features the fastest, most accurate writing engine on the market. Kodak's newly formulated nano-particulate pigment inks are matched to the PROSPER 5000XLi Press's writing system, ofering greater durability on coated papers and a color gamut up to 30 percent wider than ofset printing. To help ensure crisp, readable output, the press also features a new text enhancement feature. The PROSPER 5000XLi Press ofers full process color perfecting with a print width of up to 24.5 inches at speeds up to 650 fpm with a duty cycle of 90 million letter pages a month. MyPRINTResource.com/10877185 www.MyPRINTResource.com AUGUST 2013 • INKJET'S AGE 13