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POST-IT NOTES
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For more information visit,
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TAG STRINGING
Priority Mail
(continued from page 32)
barcode identification device to decipher
the IMb to be sure that the correct UAA
endorsement is within the IMb, especially since there is potentially a wide range
of costs to the mail owner, depending
on which UAA endorsement is specified.
Happy 50th Birthday, Mr. ZIP
For more information visit,
MyPRINTResource.com/10006471
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FOR PRINTING
PRODUCTS?
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Online Buyer's Guide @
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w w w. M y P R I N T R e s o u r c e . c o m
In 1963 the USPS (then called the Post
Office Department) implemented the
Zone Improvement Plan as a way to deal
with inefficiencies in the zoning system
caused by rising mail volume. In 1962,
Postmaster James Edward Day identified the need for a more effective postal
zoning system, and on July 1, 1963 the
Zone Improvement Plan (ZIP code) was
introduced.
As part of its promotional campaign
to encourage use of ZIP codes, the USPS
adopted the cartoon figure Mr. ZIP as the
trademark for the Zone Improvement
Plan. Mr. ZIP was designed by Harold
Wilcox, son of a letter carrier and on
the staff of the Cunningham and Walsh
advertising agency for use by Chase Manhattan Bank in New York. The American Telephone and Telegraph Company
(AT&T;) acquired the design from the
agency and gave it to the Post Office
Department at no cost. After some modification, Mr. ZIP made his debut in October 1962 at a conference of postmasters.
Mr. ZIP was a prominent part of Post
Office advertising throughout the 1960s.
Research showed that within four years
of Mr. ZIP's debut, eight out of 10 Americans knew who he was and what he
stood for. (For a video glimpse into the
ZIP code campaign, go to MyPRINTResource.com/10983257.)
In the 1970s, use of ZIP codes began to
approach 100 percent and the advertising campaign was scaled back. In 1983,
after 20 years of use, Mr. ZIP was retired,
no longer needed because the USPS had
implemented ZIP+4.
Every location in the US has a ninedigit code: the first three digits are the
general region or city; digits four and
five are the delivery area (post office or
neighborhood); digits six and seven are
the sector (blocks); and the final two
digits are the side of the street.
Today there are a total of 41,810 ZIP
codes. California has the most ZIP codes
(2,602); Rhode Island has the fewest (90).
The lowest ZIP code is 00501 (a unique
ZIP code for the Internal Revenue Service
in Holtsville, NY). The highest ZIP code is
99950 in Ketchikan, Alaska. ◗◗
Nancy DeDiemar is a former chairman
of NAQP and Printer of the Year. She is the
co-publisher of Printips (MyPRINTResource.
com/10206473), a newsletter subscription
service for printers. Contact her at Nancy91762@gmail.com.
August 2013 / QUICK PRINTING
39