Quick Printing

JUN 2013

Quick Printing is the resource for the Commercial printing, visual and graphic arts industries. Since 1977, Quick Printing has focused on improving efficiency and increasing sales and profits in the print shop. Industry experts share their ideas and

Issue link: http://quickprinting.epubxp.com/i/133723

Contents of this Issue


Page 27 of 49

COMPANY PROFILE: A sudden 76 percent growth resulted from outstanding customer service over many years. By Howard Riell Understanding the healthcare niche played a major role in spurring growth at PIP Printing & Marketing in Downey, CA. L ast year was a memorable one for Bruce and Linda Pansky's PIP Printing and Marketing Services (PIP) in Downey, CA, for two reasons. One, of course, was its unforgettable 76 percent explosion in sales over 2011. The other was that, to a large extent, the new business was theirs for the asking. The incredible growth, which pushed sales to $4.2 million and landed them at #53 in this year's QP Top 100, came as a direct result of his company's emphasis on generating referrals from existing customers; something every printer dreams of, but few do well. How'd they do it? "I would like to make it sound beautiful, but it simply happened," Bruce 26 QUICK PRINTING / June 2013 Pansky confesses. "There were two large referrals that we received early on in the year that led to additional business; two large accounts that we had no knowledge that we were going to get. We basically just got, 'Surprise! Here you go!'" PIP's choice of niche, healthcare, played a key role in the growth, Pansky points out. "It is kind of a very critical area: it's HIPAA-related, it's government related through CMS (The Centers for Medicare & Medicaid Services), so there are not a lot of folks out there who offer the complete solution." The company was founded in 1969 by Bruce's parents, Phillip and Joan Pansky, who retired 15 years ago. Bruce joined the family business full-time in 1977, and now serves as president. His wife Linda is a vital part of the business, acting as vice president, Special Project Support. The Best Kind of Challenge Growth on that scale was every bit as challenging as one would think, as Pansky admits. "We look back and we're not really sure how we pulled it off. It was very, very challenging, but everybody seemed to be pleased that we didn't miss any deadlines." Indeed, his company w w w. M y P R I N T R e s o u r c e . c o m

Articles in this issue

Links on this page

Archives of this issue

view archives of Quick Printing - JUN 2013