Quick Printing

MAY 2013

Quick Printing is the only business resource serving the quick and small commercial printing niche in North America. Quick Printing is the authoritative source for business information, emerging technologies, shop profiles and management insight.

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SUPPLIER DIRECTORY TAG STRINGING COPIES WHOLESALE A-1 COPY & MAILING SERVICES, 771A Dearborn Park Lane, Worthington, Ohio 43085. Black & white copies, Full color copies, GBC bind, Plastic coil Bind and much more. 800-827-2679 Fax: 614-846-4512 Email: customerservice@a1copy and mailing. com. MyPRINTResource.com/10003448 MANUFACTURERS BOBST NORTH AMERICA INC. Renowned for technology and product range, we are the world leader in die cutters, folder-gluers, and all types of foil stamping and embossing presses. 146 Harrison Avenue, Roseland, NJ 07068. 888226-8800 or visit www.bobst.com. MyPRINTResource.com/10004147 POST-IT NOTES For more information visit, MyPRINTResource.com/10006471 ARE YOU SEARCHING FOR PRINTING PRODUCTS? Check Out The Quick Printing Online Buyer's Guide MyPRINTResource.com On-Demand Books (continued from page 23) biggest thing," he notes. "You have to hire employees who care about producing a good product. You can train them on what to look for and what makes a good product, but they have to inherently have the desire to make sure good products are being produced." Possessing strong IT skills in the shop is also important. When tackling shorter-run, ondemand work, files have to be processed more quickly, and you must target the elimination of as many human touches as possible, Lindemann says. Stempler feels those just starting with on-demand books need to train or hire people skilled in selling the product, as well as the in-house prepress capability. "But producing on-demand books is really no different than producing marketing collateral, brochures, or anything you would print digitally," he says. w w w. M y P R I N T R e s o u r c e . c o m AD-LIB ADVERTISING, 109 White Oak Lane, Old Bridge, NJ 08857. The printer's original source for Post-it Notes since 1982. For free catalog or instant quotes call 800-622-3542 www.adlibwholesale.com. MyPRINTResource.com/10003587 PRESENTATION FOLDERS Presentation Folder, Inc. 1130 N. Main St. Orange, CA 92867, (800) 927-1127, (714) 2897000, Fax (714) 289-7010. PFI is recognized nationally as an outstanding manufacturing source for presentation folders and related products. Services include 4-color process, hi-speed die cutting, spot UV coating, foil stamping, embossing and lamination. Call us or visit www.presentationfolder.com to become an online dealer and receive the Big Blue Box, our Free Dealers Kit containing all the tools you need to make selling folders as easy as 1-2-3. MyPRINTResource. com/10007348 SPECIALTY PRINTABLE SUBSTRATES GPA, SPECIALTY SUBSTRATE SOLUTIONS Pressure Sensitive Paper • Printable Films • Laser Labels • Digital Substrates • Los Angeles • Hartford • Chicago • Atlanta • 800395-9000; fax 800-395-3581. www.askgpa. com. MyPRINTResource.com/10005603 PRESENTATION FOLDERS FOLDER EXPRESS, 11616 I Street, Omaha, NE 68137-1212, Phone 800-322-1064, Fax: 402330-8271. We specialize in Presentation Folders. Same Day, 24, 48 and 96 hour production times are available. Prices include FREE standard - business card slits and FREE ground shipping. MyPRINTResource.com/10005400 The Future of On-demand Books As mentioned earlier, experts like Stempler and Lindemann are convinced the category of on-demand books is truly a growth area. Lindemann believes the greatest growth ahead will be witnessed in two areas. One is in produc- ing galley proofs or initial test market copies, he reports. Publishers may want to print 200 or 500 copies of a book they plan to sell millions of. That test market run is generated to learn, first, if something is wrong with the book, and second, if there seems to be as large a market as anticipated. "The other growth area is in backlist titles," Lindemann says. "These are titles that might have been great sellers in the past, but are now selling maybe 1,000 copies a year. With shorter-run technology, we're able to produce those 1,000copy runs at a nominal charge compared to what was paid in the past." Stempler says the physical book's demise may occur someday, but today is not that day. "It's a significant revenue stream and earnings opportunity," he says. "And for the foreseeable future, we see growth, not decline." ◗◗ May 2013 / QUICK PRINTING 41

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